Ahrefs pricing starts at $99 per month, with the $199-per-month Standard Plan being what most average users will likely need. You can change the time period, region, and type of search (image, news, Google Shopping, etc.) to see how they affect the trend. You’ll also get a graphical representation of the region you’ve chosen (U.S., worldwide, etc.) that shows the relative searches in each subregion. Google Trends tells you how often a word or phrase is entered into Google relative to the total volume of searches over a set time. Online business directories like Yelp and Google Business Profiles are like the digital age’s answer to the Yellow Pages.
But if you don’t have a large monthly budget, they might be out of the question. Despite some rumors to the contrary, SEO remains one of the most valuable long-term marketing strategies for driving traffic and generating leads for your business. GeoRanker also has a location-dependent SERP checker that shows the top 100 results for a keyword in different cities. For example, “coffee shop” will have different results in Chicago vs. Phoenix.
Featured Alternative: Qwoted
Canva is one of the most affordable and powerful design tools on the market. My team uses it all the time and the AI features make designing custom graphics for our site that much easier. This will give you a list of other keywords your site could rank for to drive more traffic.
Many affordable tools restrict daily searches, tracked keywords, or crawled pages. Calculate your actual needs based on your website size and update frequency. For example, if you have a 1,000-page site, a tool limited to 500 pages won’t work, even if the price looks attractive.
Find the Right Free SEO Tools For Your Team
Don’t bother trying to pay for any of the paid analytics tool. Google Analytics gives you more than you’ll ever need and it’s completely free. Just for Quick Sprout fans, SEMrush is offering a 7-day free trial, which they don’t normally do. In order to give you full access to their pro plan, they will ask for a credit card before starting the trial.
An SEO crawler can help you discover and fix issues that are preventing search engines from accessing and crawling your site. It remains an essential yet elusive tool in the arsenal of any good SEO expert. It is also essential to note that SEO optimization tools like MarketMuse have a significant drawback.
It excellently performs on-page optimization and off-page link building. The Serpstat tool does keyword research, competitor research, PPC analysis, and so forth. Plus, it also helps website owners keep track of their competitors’ backlinks. Advanced Web Ranking has four paid plans, with a 30-day free trial. Plans increase in price by providing more “units,” which allow you access to a higher volume of keywords to track. Its ability to track keywords on a hyper-specific level (including search engine results features) and white-label reporting make it ideal for agencies and in-house teams.
Features include real-time SEO analysis, readability checks, and tools for managing XML sitemaps. Your team can optimize page titles, meta descriptions, and keyword usage to improve search engine rankings. The plugin also helps detect and fix common SEO errors, making it easier to maintain a high-performing website. The best SEO tools make optimizing your SEO Anomaly website for search engines and monitoring your rankings simple and easy. At its core, SEO (Search Engine Optimization) was designed to extend web accessibility by following HTML4 guidelines and help identify the purpose and content of a document.
- WooRank joins Forbes Advisor’s list of top SEO tools for a number of reasons, including simplicity, reliability and the actionable insights it delivers.
- Ahrefs combines keyword research tool, competitor tracking, and site auditing in one suite.
- Type a word or phrase into the search bar to see how popular the keyword has been recently.
- Yet another free tool from Google, PageSpeed Insights is the perfect SEO tool for discovering issues with your website’s overall speed.
Moz offers various SEO tools, including keyword research, site audits, and link building. Its user-friendly interface makes it suitable for beginners and seasoned pros alike. Moz also provides valuable community resources and educational content that can help enhance my understanding of SEO. Sitechecker has three main pricing plans starting at $29 per month.
It doesn’t just tell you which keywords to target; it leverages AI to give you specific steps to help your content rank higher. There are several data points, like top outgoing links and referral traffic sources, you’ll have to pay for. Ahrefs is a top choice for SEO professionals looking to improve rankings and outpace competitors. We tapped HawkSEM SEO manager Mackenzie Doyle for her expert insights on the top SEO tools she recommends so you can rise to the top of the search engine results page (SERP). Whether it’s hitting a target number of organic sessions, ranking for priority keywords, or increasing revenue, you can define it as a goal. AgencyAnalytics is a reporting platform built specifically for agencies managing SEO and digital marketing clients.